Reading time: 5 minutes Creating a successful marketing strategy for B2B organizations can be a challenging task, especially in the constantly evolving world of business. However, with the right approach and tools, B2B companies can thrive and achieve their goals in 2023. In this article, we’ll explore some of the most effective tactics and best […]
Read MoreReading time: 4 minutes. Let’s do a quick exercise. Try to remember a famous TV commercial from your childhood. Surely he was talking about the benefits and characteristics of an extraordinary service that no one could not have. If we think about it, the promotion of products and services has changed completely. Today the messages […]
Read MoreReading time: 5 minutes. You may have heard that “crises are opportunities to grow”, but what the authors do not say is that growth does not happen by itself, much less when what used to be said, done and promoted is not compatible with the moment that is lived. The coronavirus pandemic has meant that each […]
Read MoreReading time: 5 minutes SaaS (software as a service) is growing rapidly. According to BetterCloud, 73% of surveyed organizations said that at least 8 out of 10 of their apps would be SaaS by 2020, and the percentage is expected to increase in subsequent years. These are companies that offer complete technological solutions to meet the […]
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